Believe captures the heart of the holiday with a season-long effort that elevates the message of goodwill and generosity to benefit Make-A-Wish. Believe stations will be located in every Macy's store and will feature a Believe Meter, letter-writing station and an official R.H. Macy Santa Mail letterbox. Beginning on November 6, children across the country are invited to drop off their letters - stamed and addressed to Santa at the North Pole - in the Santa Mail letterbox at any Macy's store. For each letter received, Macy's will donate $1.00 to the Make-A-Wish Foundation, up to $1 million.
Believe was inspired by the letter to the editor written by eight-year-old Virginia O'Hanlon in 1897 asking if there was a Santa Claus. Newsman Francis P. Church responded with a poignantly worded essay on the importance of believing, including the famous line, "Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist..."
Encourage your children to send a letter to Santa at Macy's and together we can help collect a million reasons to Believe.
P.S. Santa reads letters from adults too!
No comments:
Post a Comment